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Ana Ivanović

About Ana Ivanović - tennis star, philanthropist and founder of the beauty brand Ana Ivanović Natural Performance.

Natural Performer

"If there is an ideal of tennis perfection in looks, talent and personality, Ana Ivanović is probably it."
– The Financial Times


Ana Ivanović was born in 1987 in Belgrade, the capital of Serbia. Her interest in tennis was sparked when, at the age of 4, she saw Serbian tennis player and her future sporting role model Monica Seles on television. Inspired by Monica's strength, speed and power, Ana asked her parents to buy her her first tennis racket and send her to tennis school. Although she often trained in dangerous conditions during the air raids in the Kosovo war, Ana showed great passion and determination - qualities that are still among her trademarks today.

Despite the difficult conditions at the beginning of her career, Ana's rise in the women's world rankings began in 2003. In 2008, she won the French Open and topped the world rankings at the age of 21. For twelve weeks, the Grand Slam winner was able to hold onto the tennis throne. In the meantime, Ana has retired from her active sports career and attracts attention mainly off the court. She devotes more time to her activities as a UNICEF ambassador, to her family and, of course, to her brand: Ana Ivanović Natural Performance.

Tennis legend

The modern athlete

Ana Ivanović is one of the most popular tennis stars in the world. With her skill, dedication and discipline, she defines the role of the modern sports icon like no other. The record-breaking Grand Slam winner combines contagious passion with the demand for performance. For many fans, the approachable top performer is therefore regarded as an inspiring role model.


Ana Ivanović

The power woman inspires not only because of her authenticity and endearing personality. Her extensive philanthropic commitment also inspires people all over the world. As a UNICEF ambassador and mother of two, Ana mostly cares about two more things after her active sports career - her fellow human beings and our planet.

More about Ana

I like to challenge myself. The greatest athlets always believe, their best is yet to come.

Ana Ivanović Founder


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