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Sustainability can be so uncomplicated! We at Ana Ivanović Natural Performance want to take care of the planet and therefore focus on sustainability in every area.

Active ingredients

For the maximum effect of our formulations, we use sustainable plant cells and fairly traded plant butters and oils. With the help of innovative plant cell technology, we harness the highest possible plant-based spectrum of efficacy for our skin care. The power plant cells from nature are cultivated 100% sustainably in the laboratory. In this way, we contribute to the preservation of soil diversity and protect the sensitive ecosystem.

This sustainable production process allows us to reduce water and energy consumption. In addition, we can forgo the use of fertilizers and keep CO₂ emissions comparatively low. Fair-trade vegetable butters and oils are, of course, certified. Thus, we at Ana Ivanović Natural Performance try to act responsibly and sustainably in every area.


The high-performers of our formulations are aloe vera plant extract and various plant cells, whose powerful effects are perfectly accentuated in each product. Of course, all formulations are vegan and free from animal testing. In addition, we completely avoid PEGs, silicones and parabens. Thus, we harness the highest purity of nature for our skin care products - highest quality, without frills and for perfectly coordinated care effects.

Sustaible packaging

When it comes to sustainability, the packaging is just as important as the contents. That's why we rely on recyclable materials! The innovative airless refill jar significantly reduces plastic consumption, and our FSC-certified cartons come from sustainable forestry. Even the printing ink is based on renewable raw materials and does not contain mineral oils.

Reduce. Re-use. Recycle.

With our smart airless refill system, we do not only save 87% plastic. The innovative concept also enables the contents to be completely emptied of residues. In addition, preservatives can be reduced. The airless jar guarantees precise dosing and hygienic removal. The airtight jar is also a loyal travel companion. Our Airless Refill Jar is now available online.



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