"For yourself, your skin and your environment! "This guiding principle accompanies us through the entire product development. For us, the entire team of Ana Ivanovic Natural Performance , it is a sincere concern to contribute to our beautiful planet. That is why we work as resource and material friendly as possible. At the same time, we make no compromises when it comes to the effectiveness and naturalness of our skin care line.

WITHOUT COMPROMISES

We rely on innovative ingredients of natural origin such as plant stem cells, fresh cells and plant "high performers extracts". The smart formulations of our Innovation Lab ensure the maximum effectiveness of the power ingredients. Our high-performance products are of course cruelty-free and come without PEGs, silicones, parabens and microplastics. With sustainably sourced and fairly traded raw materials, we protect the planet while being as material-saving as possible. As a high-performance athlete, Ana is used to delivering top performances. She sets these high standards not only for herself, but also for her daily skincare routine. Naturalness, efficiency and sustainability are just as important to her as performance and effectiveness.

When her personal search for a skincare meeting these high standards remained unsuccessful, Ana decided to create her own innovative skincare line. Her goal - a holistic responsible and highly effective skincare line full of power active ingredients from nature. The Ana Ivanovic - Natural Performance range enables an uncomplicated skincare routine that focuses on the essentials and can be tailored to any skin need - simply and with a clear conscience.